2026-06-04
345 Plastic Surgery Dr. Park Jong-lim and Dr. Han Kyu-nam's YouTube Journey: Dreaming of Sincere Communication with Patients
We share the behind-the-scenes story of 345 Plastic Surgery in Sinnonhyeon, where Dr. Park Jong-lim and Dr. Han Kyu-nam started their YouTube journey by setting up the equipment themselves. Discover the sincere commitment of 345 Plastic Surgery to communicate by sharing the plastic surgery information patients are truly curious about and the medical team's treatment philosophy, rather than focusing on flashy advertising and marketing.
Why the Directors of 345 Plastic Surgery Chose and Set Up the Equipment Themselves
Hello, this is 345 Plastic Surgery located near Sinnonhyeon Station. Recently, our clinic has embarked on a very special new challenge: filming for our YouTube channel to communicate more closely with our patients. Unlike most clinics that outsource this to professional agencies, Dr. Park Jong-lim and Dr. Han Kyu-nam participated from the very beginning, personally selecting and setting up all the necessary filming equipment.
As this is our first time filming videos, we are what you would call "beginners" and "amateurs." The world of video production required more meticulous attention than we expected, from adjusting facial angles to reduce glare on glasses to minding the air conditioner noise for clean audio recording. It was a task that required a different kind of dedication than the precision needed in the operating room.
What Matters More Than Flashy Visuals is 'Sincere Stories Patients Need'
There is a clear reason why the directors pushed forward with filming in a somewhat makeshift(?) manner, using rather clunky equipment in a cramped space while the clinic was under construction. Hearing that videos are the basics of modern plastic surgery marketing, we analyzed numerous popular videos, but we felt they were slightly different from the direction 345 Plastic Surgery pursues.
Dr. Park Jong-lim said, "There are so many stories I want to tell our patients." We concluded that the right answer is to sincerely answer the questions patients are curious about and convey our convictions as medical professionals, rather than relying on sophisticated editing techniques or provocative content. Instead of wearing clothes that don't fit, we decided to share our voices directly, even if we are a bit clumsy.
Concerns About Plastic Surgery: Professional Advice from Dr. Park Jong-lim and Dr. Han Kyu-nam
Those contemplating plastic surgery often experience confusion amidst a flood of information, unsure of what the right decision is. Our videos may not be flashy and could sometimes be boring, but we hope they will serve as a guide that resolves the burning questions someone has been desperately seeking answers to.
- Sharing Our Treatment Philosophy: Surgical principles and expected effects explained directly by the medical staff.
- Patient-Tailored Q&A: Delivering detailed medical information that couldn't be fully covered in the consultation room.
- Honest Communication: A communication channel providing objective information without exaggerated rhetoric.
345 Plastic Surgery's Promise for Principled Communication
We at 345 Plastic Surgery plan to continue meeting our patients through videos. While they will be edited by professionals to be more comfortable to watch, the sincerity and professional advice of the medical team contained within will never change. We will do our best to provide a standard for making the right decisions for those facing the major choice of plastic surgery.
If you are curious about the everyday thoughts and deeper medical insights of Dr. Park Jong-lim and Dr. Han Kyu-nam, you can also find valuable information on the blogs personally run by the directors.
Frequently Asked Questions
What are the characteristics of the 345 Plastic Surgery YouTube channel?
It is characterized by delivering sincere stories that patients need, rather than flashy marketing. Directors Park Jong-rim and Han Gyu-nam personally set up the equipment and participate in the filming, honestly conveying objective information about plastic surgery and the medical staff's convictions instead of sensational content.
Why didn't you entrust the YouTube video production to an agency?
It was to communicate more closely and genuinely with patients. Since the existing popular plastic surgery marketing videos differed from the direction the hospital pursued, the directors chose and set up the equipment themselves to film, wanting to deliver the medical staff's voice directly, even if it was a little unpolished.
What kind of information can I get through the YouTube channel?
You can obtain detailed medical information, including surgical principles and expected effects. It provides professional advice to help those considering plastic surgery make informed decisions, as well as customized Q&A that couldn't be fully covered in the consultation room due to time constraints.
Is there anywhere else to see the directors' medical information besides videos?
Yes, there are blogs personally run by the directors. Through the blogs, as well as the YouTube videos, you can find detailed information about Directors Park Jong-rim and Han Gyu-nam's usual medical philosophy and more in-depth medical information related to plastic surgery.